Training: When you have to train a large number of people, perhaps geographically dispersed, video is the perfect training tool. With a video, your audience can watch and learn at their convenience - at home, at their desk, even on the train using an iPod. Video is also very cost-effective : it is reusable and cheaper than sending trainers into the field or transporting people to a training location. For applications like health and safety, showing someone how to perform a task, for example lifting a heavy box, is often more effective than a written document.
Employee Induction & Orientation: Showing new staff the ropes is time consuming but necessary. Sending a company 'familiarisation' video to new employees before their first day means they're more likely to hit the ground running. When you need to introduce your staff to a new process, product or concept, a video can be the ideal ice-breaker. Getting potentially complex messages across in a user-friendly way is a challenge and video offers new opportunities to tell your story in an interesting and engaging approach.