
Nextel, a multi-billion dollar mobile telecoms corporation merged with Sprint to form one of the largest telecommunications business in the world.
The brief for this project was to produce a video document which outlined the UK-based Worldwide Division’s business plan following the merger. Rather than cause the UK’s entire management team to have to travel to Sprint/Nextel’s headquarters in the US for a two hour meeting, certain presentations were videoed and incorporated into a series of PowerPoint presentations.
Key requirements were for the Sprint/Nextel brand to be apparent in the videos and for potentially dry subjects to be presented in an engaging way.
Including a brief planning session, filming on location, editing, graphics and titles compositing and delivery as a video data file, the entire exercise took just 2 days and saved over £22,000 in airfares and hotel expenses.


